The Sol Mar blog
Getting found on Google, Google Business Profile, reviews, blogging and AI search.
Your Google Business Profile is often the first thing local customers see. Here is a complete guide to setting it up, optimising it and keeping it working for your business.
The Complete Google Business Profile Guide for Local Businesses Read More »
How English-speaking businesses on the Costa Blanca and Costa Cálida can get found on Google, Apple Maps and beyond when local customers search for their services.
Local SEO for Expat Businesses on the Costa Blanca and Costa Cálida Read More »
AI-generated answers now appear at the top of many Google searches, and more people ask ChatGPT for recommendations. Here is what that means for small business SEO and what to do about it.
Google AI Overviews and AI Search: What Small Businesses Should Do Now Read More »
With AI answers and short-form video everywhere, is it still worth writing blog posts? Here is an honest look at when blogging pays off for small businesses and how to do it well.
Is Blogging Still Worth It for Small Businesses? Read More »
Keyword research tells you exactly how customers search for what you offer. Here is a simple, free method small business owners can use to find the right keywords.
Keyword Research for Small Business Owners: A Beginner’s Guide Read More »
Google reviews influence both your local rankings and whether customers choose you. Here is a practical system for getting more reviews and responding to negative ones professionally.
How to Get More Google Reviews (and Respond to the Bad Ones) Read More »
Service pages are where visitors decide whether to contact you. Here is a proven structure for writing service pages that rank in Google and turn visitors into enquiries.
How to Write Service Pages That Rank and Convert Read More »
Creating content from scratch every day is exhausting. Here is how to turn one blog post into ten pieces of content across social media, email and video.
One Blog Post, Ten Pieces of Content: The Repurposing Playbook Read More »
AI tools can save small businesses hours, but generic AI content can damage your brand and your rankings. Here is how to use AI writing tools well and keep your human voice.
Using AI Writing Tools Without Sounding Like a Robot Read More »
Have you ever scrolled through your social feed and felt an immediate wave of skepticism? You are definitely not alone.
The Transparency Edge: Why Radical Honesty Is the Ultimate Marketing Strategy Read More »
