The Sol Mar blog
Marketing budgets, branding, referrals and measuring what works.
Making Tax Digital for Income Tax began in April 2026 and expands in 2027 and 2028. Here is what UK sole traders and landlords need to know, and why going digital can benefit your whole business.
Making Tax Digital for Income Tax: What UK Sole Traders Need to Know Read More »
Too little and you stay invisible; too much and you waste money. Here is a practical way to set a marketing budget for your small business and decide where to spend it.
How Much Should a Small Business Spend on Marketing? Read More »
Likes and followers do not pay the bills. Here are the simple marketing KPIs small businesses should track to see what is working, what is not and where to invest next.
Measuring What Matters: Simple Marketing KPIs for Small Businesses Read More »
A strong brand helps customers remember and trust you. Here is how small businesses can build a consistent, professional brand identity without a big-agency budget.
Building a Brand Identity on a Small-Business Budget Read More »
Should you do your own marketing, hire a freelancer or work with an agency? We compare the costs, pros and cons of each option for small businesses.
DIY, Freelancer or Agency? How to Decide Who Runs Your Marketing Read More »
Word of mouth is the most trusted form of marketing. Here is how small businesses can turn happy customers into a steady source of new business with a simple referral programme.
Word of Mouth, Engineered: Building a Referral Programme Read More »
Ready to truly elevate your business potential? At solmar-marketing.com, we specialise in crafting digital solutions that work for you. From
Digital Solutions That Work as Hard as You Do Read More »
Have you ever opened your browser in the morning only to find yourself staring at twenty different tabs, each requiring
Have you ever felt like you are spinning too many plates at once? One moment you are trying to write
Elevating Your Business Potential: The Ultimate Guide to Integrated Digital Marketing Read More »
Hello there, ambitious business owners and growth-minded creators! In today’s fast-paced digital world, keeping your business visible, organised, and growing
Elevate Your Brand: A Friendly Guide to Our Core Digital Services Read More »
