The Sol Mar blog
Email marketing, newsletters, automation, CRMs and staying compliant.
Social media followers can vanish overnight, but your email list belongs to you. Here is why email marketing still delivers for small businesses and how to get started.
Email Marketing for Small Businesses: Why Your List Is Your Most Valuable Asset Read More »
Who can you email, and what consent do you need? A plain-English guide to email marketing rules for small businesses in the UK, Ireland and Spain.
GDPR and Email Marketing: Staying Compliant in the UK, Ireland and Spain Read More »
Staring at a blank email again? Here are 30 practical newsletter ideas for small businesses, from customer stories and local news to tips, offers and behind-the-scenes updates.
30 Newsletter Ideas for When You Don’t Know What to Send Read More »
If enquiries are slipping through the cracks, a CRM could transform your business. Here is what a CRM does, signs you need one and how to choose the right system.
Do You Need a CRM? A Guide for Small Service Businesses Read More »
Automated emails work around the clock to welcome, nurture and win back customers. Here are the five every small business should set up, with examples of what to include.
Five Automated Emails Every Small Business Should Set Up Read More »
A good lead magnet turns website visitors into email subscribers and future customers. Here are lead magnet ideas that work for local and service businesses, and how to create them.
Lead Magnets That Actually Work for Local Businesses Read More »
