Too little and you stay invisible; too much and you waste money. Here is a practical way to set a marketing budget for your small business and decide where to spend it.
How Much Should a Small Business Spend on Marketing? Read More »
Likes and followers do not pay the bills. Here are the simple marketing KPIs small businesses should track to see what is working, what is not and where to invest next.
Measuring What Matters: Simple Marketing KPIs for Small Businesses Read More »
Should you do your own marketing, hire a freelancer or work with an agency? We compare the costs, pros and cons of each option for small businesses.
DIY, Freelancer or Agency? How to Decide Who Runs Your Marketing Read More »
Word of mouth is the most trusted form of marketing. Here is how small businesses can turn happy customers into a steady source of new business with a simple referral programme.
Word of Mouth, Engineered: Building a Referral Programme Read More »
